Case study
How Conner Pest Solutions Replaced GorillaDesk and Built Their Own Software
The Company
Conner Pest Solutions is a residential and commercial pest control company based in Anna, TX, serving Collin County and surrounding areas. Founded by David Conner, the company has grown from a one-man operation to a multi-tech team serving hundreds of customers across North Texas.
The Problem
David was using GorillaDesk to run his business. It worked — but it wasn't built for pest control. He was paying for features he never used, and missing the ones he actually needed: chemical tracking, equipment QR scanning, mileage logging, and a workflow that matched how a pest control company actually operates day-to-day.
- ✕Paying for generic field service features that didn't apply to pest control
- ✕No built-in chemical product library or usage tracking
- ✕No equipment QR scanning for service stations
- ✕Mileage tracking required a separate app
- ✕Work order generation was manual and time-consuming
The Solution
David built Conner Field Merlin from scratch — designing every feature around real pest control workflows. Auto work orders, SMS reminders, Stripe payments, a mobile tech app, mileage tracking, and a full chemical product library. Not a generic tool with pest control bolted on. A pest control tool, built from the ground up.
- Auto work order generation — 12 months of appointments on signup
- Two-way SMS with Twilio for customer communication
- Stripe payments with auto-charge on job completion
- Mobile tech app with route maps and QR equipment scanning
- Built-in mileage tracking per technician
- Chemical product library with usage reporting
The Results
Dropped GorillaDesk entirely
Migrated 100% of operations to Conner Field Merlin
12 months auto-generated
Appointments created automatically on customer signup
Auto-charge on completion
Payments collected without manual follow-up
Full P&L visibility
Real-time financial reporting built for operators
Tech app used daily
Field technicians run their entire day from the mobile app
"I built the software I actually wanted to use. Every feature exists because I needed it in my own business."
David Conner
Founder & Operator, Conner Pest Solutions