Case study

How Conner Pest Solutions Replaced GorillaDesk and Built Their Own Software

The Company

Conner Pest Solutions is a residential and commercial pest control company based in Anna, TX, serving Collin County and surrounding areas. Founded by David Conner, the company has grown from a one-man operation to a multi-tech team serving hundreds of customers across North Texas.

The Problem

David was using GorillaDesk to run his business. It worked — but it wasn't built for pest control. He was paying for features he never used, and missing the ones he actually needed: chemical tracking, equipment QR scanning, mileage logging, and a workflow that matched how a pest control company actually operates day-to-day.

  • ✕
    Paying for generic field service features that didn't apply to pest control
  • ✕
    No built-in chemical product library or usage tracking
  • ✕
    No equipment QR scanning for service stations
  • ✕
    Mileage tracking required a separate app
  • ✕
    Work order generation was manual and time-consuming

The Solution

David built Conner Field Merlin from scratch — designing every feature around real pest control workflows. Auto work orders, SMS reminders, Stripe payments, a mobile tech app, mileage tracking, and a full chemical product library. Not a generic tool with pest control bolted on. A pest control tool, built from the ground up.

  • Auto work order generation — 12 months of appointments on signup
  • Two-way SMS with Twilio for customer communication
  • Stripe payments with auto-charge on job completion
  • Mobile tech app with route maps and QR equipment scanning
  • Built-in mileage tracking per technician
  • Chemical product library with usage reporting

The Results

Dropped GorillaDesk entirely

Migrated 100% of operations to Conner Field Merlin

12 months auto-generated

Appointments created automatically on customer signup

Auto-charge on completion

Payments collected without manual follow-up

Full P&L visibility

Real-time financial reporting built for operators

Tech app used daily

Field technicians run their entire day from the mobile app

"I built the software I actually wanted to use. Every feature exists because I needed it in my own business."

David Conner

Founder & Operator, Conner Pest Solutions

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